• wolf
  • Wolfpack

Partnership Opportunities

Located in the heart of downtown Hartford, the XL Center is Connecticut's premier sports & entertainment facility. The XL Center hosts hundreds of events each year including UConn Men’s and Women’s Basketball, Hartford Wolf Pack Hockey, Concerts, Family Shows, special events, and exhibition & trade shows.


In-Arena Branding

With nearly a million visitors each year, advertising in the arena is one of the most effective ways to maximize your brand or product exposure.

Opportunities Include

  • Center-Hung Scoreboard
  • Ribbon Boards
  • LED Signage
  • Entrance/Exit Panels

AAC-small- Pic.jpg


Concourse Branding

The busy concourse at the XL Center provides immense exposure to advertisers as patrons seek arena seats, food and beverages, restrooms, merchandise, and more during events. Static signage located throughout the concourse grants partners the opportunity to capitalize on our diversity of shows all year round.

Opportunities Include

  • Entrance Branding
  • Two-Sided Concourse Signs
  • Wall Mounted Signage
  • Concession Stand Branding



Social Media

Social Media

Activate your brand and engage your customers through a multifaceted Social Media program with the XL Center. The XL Center utilizes our social media presence, email database, website, and Ticket Office to link our partners with patrons of the arena. Activation strategies are a fantastic way to gain new customers, drive traffic to your product, or keep your brand fresh in people's minds.

Opportunities Include

  • Social Media Promotions
  • Email Blasts
  • Website
  • Customized Promotions



Unique Opportunities

These premier opportunities offer impressive exposure through brand immersion that will provide a direct connection with fans for all XL Center events. Many of these opportunities allow for the partner's brand to be included in identification signage, directional signage, as well as all collateral materials.

Examples of Unique Partnerships

  • Electric Boat Heritage Club
  • Comcast Business Sky Bar
  • Ticket Office




Electronic Branding

Digital Advertising is quickly becoming the most popular and effective form of advertising across the country. Keeping up with the times the XL Center boasts a variety of digital advertising opportunities to help companies maximize brand impressions. Digital advertising is easily changeable making these opportunities perfect for quarterly campaigns.

Opportunities Include

  • Outdoor Marquee
  • LED Entrance/Exit Signage
  • LED Ribbon Boards
  • Center Hung Scoreboard
  • Website
  • Social Media



For more info on Corporate Partnerships, please fill out the form below or call (860) 722-9637.