Partnership Opportunities
Located in the heart of downtown Hartford, the XL Center is Connecticut's premier sports & entertainment facility. The XL Center hosts hundreds of events each year including UConn Men’s and Women’s Basketball, Connecticut Whale Hockey, the BIG EAST Women's Basketball Championship, Concerts, Family Shows, special events and exhibition & trade shows.
Branding Opportunities
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In-Arena
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In-Arena Branding
With nearly a million visitors each year, advertising in the arena is one of the most effective ways to maximize your brand or product exposure.
Opportunities Include
- Center-Hung Scoreboard
- Auxiliary Scoreboard
- LED Signage
- Entrance/Exit Panels
- Time of Day Boards
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Concourse
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Concourse Branding
The busy concourses at the XL Center provide immense exposure to advertisers as patrons seek arena seats, food and beverages, restrooms, mechandise and more during events.
Opportunities Include
- Entrance Branding
- Two-Sided Directionals
- Wall Mounted Signage
- Concession Branding
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Electronic
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Electronic Branding
Electronic advertising is quickly becoming the most popular and effective form of advertising across the country. Electronic advertising is easily changeable which makes these opportunities perfect for quarterly and monthly campaigns.
Opportunities Include
- Outdoor Marquee
- LED Corner
- LED Ribbon Board
- Website
- Social Media
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Activation
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Activation
Activate your brand and engage your customers through a multifaceted activation program with the XL Center. The XL Center utilizes our social media presence, e-mail database, website, and box office to link our partners with patrons of the arena. Activation strategies are a fantasic way to gain new customers, drive traffic to your product, or keep your brand fresh in people's minds.
Opportunities Include
- Social Media Promotions
- E-mail Blasts
- Website
- Customized Promotions
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Unique
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Unique Opportunities
The XL Center will work with your company or business to create a unique and custom partnership program that best fits your marketing objectives.
Examples of Unique Partnerships
- Comcast Coliseum Club
- Webster Bank Suite Lounge
- Public Power Ticket Office
